Try this next time you’re in a supermarket or an independent shop: walk the aisles and pay attention to what really grabs your attention first. The products that first catch your eye almost never turn out to be the cheapest ones or the most famous ones on the shelf. They’re the ones with packaging that pulls you mid-step, even when you had no plans to pause there at all.
Colour, shape, texture, shelf presence: every single one plays its part in getting your product picked up on a busy retail floor. And all of that happens before a customer reads a single word of copy printed on the box itself.
At Custom Pack Studio, we design and manufacture retail packaging for brands all over Murrayfield! We work with artisan food producers tucked away in the Highlands. We work with cosmetics companies right in the middle of Edinburgh. We work with craft spirit brands over in Glasgow. Honestly, we work with the whole lot of them.
Need shelf-ready trays for a supermarket listing? Branded packaging for an independent retailer? Display packaging for a trade show? We produce it all right here in Murrayfield, in our own factory.
Our no minimum order policy means you can order top-quality custom packaging on terms that really fit your business, rather than ours. And when you’re ready to grow your brand, Custom Pack Studio will be right there backing you up every step of the way.
What Your Retail Packaging Solutions Need to Achieve
Retail packaging is not the same as shipping packaging, and that distinction really matters once you start thinking about your product on the shelf.
A postal mailer just needs to make it from A to B without taking damage along the way. Retail packaging has to do all of that too, and then sell your product once it arrives on the shop shelf in front of real buyers.
On a shop shelf, your box is fighting with every other product in the same category, and they all want to be picked up! You have around seven seconds before a customer decides whether to reach out for yours or move on to the next one.
So, retail packaging has to shield the product in transit and handling, it has to express your brand clearly at point of sale, and it has to meet the practical requirements of whichever retailer has put it on their shelves.
Fall short on even one of those points and it doesn’t matter how good the product inside actually is! If customers aren’t picking it up to give it a go, they’ll never get to find out how great it really is.
Get your audience’s attention with Custom Pack Studio’s custom retail packaging services that have been made to sell from the shelf.
Our Retail Packaging Range in Murrayfield
Retail product packaging covers an broad range of formats, shapes, and finishes to match your brand and your retail environment.
The right choice is a mix of your product, your retail environment, and the shelf space you’ve been given on the fixture. We produce custom packaging in all of the formats below, every one of them tailored to your specific requirements and the audience you’re selling to.
Folding Cartons and Retail Product Boxes
These are the standard retail boxes you see in health shops, department stores, and specialist retailers right across the country. Reverse tuck-end boxes, crash-lock bottom boxes, and auto-lock cartons all fall into this category of folding packaging.
They arrive flat, assemble quickly, and give you full control over the print and finish on every panel of the box. The board is strong and protective, keeping your product safe through the supply chain while still looking sharp at point of sale.
Branded Sleeves and Bands
A printed sleeve wraps around your product or its primary container, adding branding without having to replace the existing packaging at all! This works brilliantly for multi-packs, gift sets, and products where you want to add a seasonal or promotional message without redesigning the full box.
Sleeves are fast to make on our end and easy to swap out when your marketing shifts or a new season comes around.
Custom Gift Boxes and Presentation Packaging
Murrayfield’s food, drink, and craft sectors do big gift trade. Christmas and Burns Night are the two biggest peaks of the calendar year.
A rigid gift box turns a product into a gift without the customer needing to wrap it themselves, which is a genuine win in the final ten days before Christmas.
For whisky, gin, hampers, artisan food, and premium skincare, premium packaging carries just as much perceived value as the product inside the box! The attention to detail in the box, the weight of the board, the finish on the lid, all of it sets the tone well before the customer has opened it up.
Retail Packaging for Murrayfield’s Main Sectors
Different industries have varying requirements for retail packaging, and our expert team works right across every single one of them!
Every sector brings its own packaging challenges and regulations, and we know them all, which is why your package always ends up safe, compliant, and ready to win the buyer across the desk.
Food and Drink Packaging
Murrayfield’s food and drink industry is worth more than £19 billion, and it’s not slowing down any time soon.
Artisan cheese, oatcakes, confectionery, sauces, baked goods: the product doesn’t matter. Your packaging needs to be food-safe, carry the correct labelling, and still compete on a crowded supermarket shelf.
We hold BRC Global Packaging certification at High Hygiene level, which is the top tier of the BRC standard. That means your packaging is manufactured under fully audited conditions with full traceability, so it meets the due diligence requirements retailers will ask about before listing your product.
Whisky, Gin, and Craft Spirits Packaging
Murrayfield produces some of the most recognisable spirits on the planet, and the packaging plays a massive role in how those products are perceived by the buyer!
Single malt whisky presentation boxes, craft gin cartons, and everything else under the spirits umbrella all need packaging that balances a premium feel with proper protection for the bottle tucked away inside.
Foil stamping, embossing, soft-touch lamination, and heavyweight board all work together to create packaging that feels worth every penny of the asking price. Murrayfield’s whisky and gin producers need this kind of quality because the bottle alone really doesn’t tell the full story of the brand.
Limited edition? Cask-strength release? We produce short runs without the bulk minimums traditional packaging companies demand, no questions asked, no runaround needed.
Cosmetics, Health and Beauty Packaging
Cosmetics packaging needs to look sharp, feel tactile when you touch it, and protect products that are often pretty fragile to begin with!
Custom cartons for skincare, haircare, perfume, and beauty accessories can be finished with spot UV, metallic inks, and textured coatings, and each of these gives your box genuine shelf presence from a distance.
If you are selling through major retailers, the packaging itself is part of the buying decision long before the product is ever tried at home.
Get it right and the product literally sells itself! Get it wrong and the buyer moves on to the next shiny brand on the shelf without even a second thought.
Indie and Artisan Retail Packaging
If you’re selling at farmers’ markets, craft fairs, or independent shops across Murrayfield, your retail packaging is effectively doing your marketing for you in the background. It tells customers who you are and whether your product feels worth the price tag on the front.
You don’t need a big budget to get custom packaging that works at retail level, that’s a myth we’re happy to dispel any day of the week. Our no minimum order policy means you can start with a small batch and scale up as your shelf presence grows.
A cost-effective way to test the market? Absolutely. Without the risk of committing to pricing on thousands of units you might not need? Yes. And it gives you flexibility to scale up whenever you’re ready.
Designing Retail Packaging That Sells
The difference between packaging that sits on a shelf and packaging that sells from a shelf has nothing to do with the product inside. It is all about how the box looks, feels, and communicates from a distance of two or three metres.
Shelf Appeal and the First Impression
Shelf appeal is the visual impact your packaging makes from two or three metres away. Before anyone picks up your box, they need to notice it first. Strong colour contrast, a clear product image or icon, and clean typography all play into this side of the job.
We can help you test how your chosen design will perform in a real retail context before you commit to a full print run. That helps take the guesswork out of your official launch day and gives you peace of mind going into it.
Consistent Branding Across Every Channel
Your retail packaging should look like it belongs to the same family as your website, your social media, and any other marketing material you’ve put out into the world.
That means matching colours, consistent logo placement, and the same tone of voice showing up across every single touchpoint a customer has with you.
Customer sees the product in a shop. Customer looks you up online later. Customer should feel they’re dealing with exactly the same brand, full stop.
Layout and the Information Hierarchy
The front panel sells the product to the shopper. The back panel informs the customer about what they’re buying. The side panels are where all the regulatory detail tends to live on a box.
Trying to cram everything onto one face of the box is a common mistake, especially for brands with a lot of compliance information they need to include somewhere.
Need a hand with the design? We can help guide you through the packaging process from first concept to finished product, and make sure the end result is the perfect retail box.
How Your Box Feels in a Customer’s Hands
What a box feels like matters. More than most brands realise, and far more than most brands are willing to admit out loud.
A matte laminated surface feels different to a gloss one straight away. Soft-touch coating makes people hold the box longer, and embossed lettering invites touch in a way plain print never quite manages to.
Small on their own, yes, but in a retail environment where customers are comparing products sitting literally side by side, these details add up fast into the thing that actually tips the decision.
Sustainable Packaging, Sustainable Materials
Every single box we produce here can be 100% recycled by the customer at the end of its life.
But not only that, Custom Pack Studio operates out of a FSC and PEFC certified facility, which is no small matter in this industry. The board and paper we use can be traced back to responsibly managed forests through an independently audited supply chain with full paperwork.
For retail packaging specifically, sustainability matters because retailers keep asking for evidence that your packaging meets their strict environmental standards! Having FSC or PEFC logos on your packaging means you can verify every claim you make.
Partnering with Custom Pack Studio is a small choice with a wider knock-on effect, helping support the move away from single-use packaging and EPS (expanded polystyrene). These materials are hard to recycle and often feed into long-term environmental waste across the industry.
Choosing more sustainable packaging is a practical move. It reduces your environmental impact and builds a more responsible packaging approach across your whole retail range.
We don’t use plastic laminates or coatings that would prevent recyclability unless there’s a specific food-safety reason for it! And if that ever comes up, we’ll always talk you through the options before anything is decided.
Why a Murrayfield-Based Packaging Manufacturer Matters
When your packaging supplier is based in the same country as your business, things move faster, cost less to deliver, and the environmental impact drops off every load!
Irvine, Ayrshire, is where we make everything, with all the presses and finishing lines sitting under the same roof as the design team.
For customers spread across the UK, that translates into shorter lead times, lower logistics costs, and the option to come to the factory in person and look over proofs before full production kicks off.
We deliver across Murrayfield and the rest of the UK on quick turnarounds. Our local customer service team is just a phone call away when you need to make a change or update to an order.
Our parent company, KennedySmith (Press) Ltd, has been a reliable packaging manufacturer in Murrayfield since 1997, which gives us a very strong foundation to build on. Their knowledgeable production team and decades of experience inform everything we do, from structural design through to print quality and finishing.
When you work with us, you are dealing directly with the people who make the boxes, and that makes a real difference whenever timelines tighten or adjustments are needed during production.
No Minimum Order – Retail Packaging
Most packaging suppliers set minimum orders of 500 or 1,000 units before you can get through the door. That’s fine if you’re an established brand with predictable retail volumes month after month.
It doesn’t work so well for businesses that are just getting started in retail, testing a new product line, or supplying small independent shops where you might only want 50 boxes at a time to begin.
We have no minimum order on any of our retail packaging, whatever the format or finish! You can just as easily order one box or ten thousand, and we’ll treat them both the same.
That flexibility is particularly handy for seasonal ranges, limited editions, and market-testing new products before scaling up to bigger runs! You don’t need to fill a storage unit with boxes before you even know if the product sells.
Protective Packaging for Retail Brands
Retail packaging has two jobs, not one. It needs to look good on the shelf, and it needs to keep your product safe from the packing line to the shop. That means considering how the box handles stacking, how it behaves in transit, and whether it protects against moisture, dust, or impact.
For fragile items, we can build internal fitments, inserts, and dividers right into the box design, so your product stays safe without any bubble wrap or loose fill! This improves packing efficiency for your team and reduces the amount of protective packaging your customer has to deal with.
Product shipping direct to consumer? Product going to retail? Our protective packaging specialists can design packaging that works across both channels without compromise on either side.
One box that holds up on a shop shelf and survives a courier trip means less complexity in your operation, and fewer SKUs for your team to keep track of.
Get a No-Obligation Retail Packaging Quote from Custom Pack Studio
If you’re preparing to launch a retail product, exploring a new packaging idea, or simply after a supplier you can trust, Custom Pack Studio will be happy to have a chat with you about it.
We take the time to understand your brand, your product, and what you need your packaging to achieve. Then we can discuss your retail environment, recommend the most suitable approach, and provide a clear, no-obligation quote with absolutely no hidden costs attached.
Get in touch with our friendly team today to learn more about our processes or to request your free packaging quote on 01294 314919 at a time that works for you.
